Here are a few of the print ads The Nature Annex has used to promote the unique niche it filled (they are missed) in the Cascade Mountains of south central Washington state:
The precise rendering of the compass emphasizes the quality of equipment available at The Nature Annex.
Once the elements of this ad were in place (including the dreaded list),
there was no place left for the phone number...
Sometimes its rather fun to get it quite wrong... i.e. Halloween. 